Análisis de los perfiles de corta y larga duración de los turistas de ocio de Barcelona = Analysis of short and long break profiles of leisure tourists in Barcelona

摘要

This article analyses the effect of the length of stay in relation to the constructs of motivation, satisfaction, image, repetition and recommendation. The theoretical model is based on the literature and uses structural equation modelling with multi-group analysis. The size of the sample is 10,953 interviews to tourists. The results confirm most of the hypotheses. For example, image has an effect on tourist’s repeat visitation, recommendation and satisfaction. Furthermore, differences are found among the effects of the variables according to short and long break tourists